Ikea CEO Jesper Brodin: “The future of retail is 100% circular and integrated”

CEO Jesper Brodin brought a wind of change to the Ikea group. The Swedish furniture behemoth is currently undergoing a historic digital transformation, a sustainability revolution and a major shift towards openness and cooperation.

Co-creating the future

The first results and especially the tone set were on display until 3 July in the Swedish city of Helsingborg, where Ikea organised the first H22 City Expo. For a month, the spotlight was on living together, in every sense of the word. How can people live better, not just in their homes but in the city and the wider community?