IMPORTANT: RetailDetail has upgraded its website. To regain access to your account and enjoy our plus-content, please select the ‘sign in’ button, enter your email address and choose a new password.
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
  • Hunts
  • RetailHub
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
  • Hunts
  • RetailHub
thumb
Written by Jorg Snoeck
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Ikea abandons set route in new concept

iconHome12 August, 2021

Ikea is trialling a new store concept in Shanghai, built around “meaningful customer experiences”, events and sustainability – but without the typical set route.

 

No set route

The concept, entitled ‘Home Experience of Tomorrow’, focuses on “emotional and empowering customer experiences”. The most striking break from the past is the disappearance of the set walking route typical of Ikea stores. Instead, there will be a mix of lively spaces for events and co-creation and quiet areas for visitors to unwind. Colours will help to easily navigate each area, giving visitors more choice in how they want to spend their time in the store.

 

Visitors – after all, a store that wants to be more than a store no longer speaks of ‘customers’ – will be able to connect in ‘community hubs’, physical spaces designed for workshops and knowledge sharing. Examples include activities such as product launches and cookery classes. There is also a studio where employees and influencers can create content. An example of such a hub is the ‘makers hub’, where customers and local experts can share their skills and work on circular projects focusing on customising and repairing.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Ikea is trialling a new store concept in Shanghai, built around “meaningful customer experiences”, events and sustainability – but without the typical set route.   No set route The concept, entitled ‘Home Experience of Tomorrow’, focuses on “emotional and empowering customer experiences”. The most striking break from the past is the disappearance of the set walking route typical of Ikea stores. Instead, there will be a mix of lively spaces for events and co-creation and quiet areas for visitors to unwind. Colours will help to easily navigate each area, giving visitors more choice in how they want to spend their...

More on Home
See more
  • iconHome24 June, 2022
    How Ikea aspires to become a bit like Lego

    How does a mega-company like Ikea prepare for the future? By talking: the Swedish icon is radically opening up, perhaps the biggest change in its history, chief creative officer Marcus Engman tells RetailDetail.

  • iconHome21 June, 2022
    Ikea helps other companies to employ refugees

    Ikea has been offering jobs to refugees for some time now, and now the Swedish chain wants to use that experience to help other companies as well with a real manual.

  • iconHome13 June, 2022
    French market leader in fabrics takes over Belgian number one

    French fabric store chain Mondial Tissus has expanded into Belgium, through the takeover of Mondial Textiles. The latter's eight shops (all in Belgium's French-speaking area) have all been renamed, now the new owner also wants to take on Belgium's Dutch-speaking North.

Events
  • 14
    Sep
    Captains of Retail 2022
  • 22
    Sep
    RetailDetail Day 2022
  • 13
    Oct
    Human Resources & People Congress
  • 20
    Oct
    Trade & Shopper Marketing Congress
  • 24
    Nov
    RetailDetail Night 2022
Most read
  • iconFashion17 June, 2022
    H&M grows, but still under pre-pandemic sales
  • iconGeneral27 June, 2022
    Of all Europeans, the Dutch spend the least in foreign webshops
  • iconFood17 June, 2022
    Gorillas to leave Belgium this month
  • iconHome21 June, 2022
    Ikea helps other companies to employ refugees
Follow RetailDetail
  • Facebook
  • Twitter
  • Instagram
  • linkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2022 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT