Why bargains on TikTok Shop aren’t always what they seem

In Germany and France, among other countries, consumers are now able to shop directly via TikTok. TikTok Shop links social media to e-commerce and entices users with viral products and flash discounts. But according to price comparison site guenstiger.de, there are pitfalls.

Lack of transparency

TikTok Shop is still in its start-up phase. As a result, users only see a fraction of the range available elsewhere online. “The products shown are not necessarily the cheapest,” warns guenstiger.de. Even with seemingly substantial discounts, other online stores may offer lower prices. The organization therefore advises consumers to always compare prices before ordering.