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Written by Pauline Neerman
In this article
  • Tags Second-hand
  • Companies Pinterest
  • Topics E-commerce
  • Geography United States
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Pinterest trials second-hand shop

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General20 August, 2025

With ‘Thrift Shop’, Pinterest is trialling a shopping experience where users can buy second-hand items on the platform. The digital pop-up, from 20 August to 26 September, shows how the platform is increasingly breaking down the boundaries between inspiration and shopping.

Explosion in ‘searches’

Pinterest is partnering with select vintage and fashion stores worldwide, offering exclusive weekly drops. The move does not come out of the blue: the platform notices a marked increase in searches for vintage or other second-hand items.

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