Orchestra opens Europe's largest baby store

Every branch of Orchestra

The store in Brussels will have several sections, offering more than 10,000 products across 200 brands. Children’s fashion, which has been a cornerstone for the company for the past 20 years, will have 800 sqm of store space, but it will also include a sports corner and a shoe-only shop-in-shop.

Several big pregnancy brands will be displayed in a separate 200 sqm boutique and its similarly-sized baby branch will not only have large brands on sale, but also Prémaman items – the brand it acquired 2 years ago.

Customers can also visit a 1,000 sqm toy store, which King Jouets has helped decorate, and a Columbus Café for anyone wanting a drink or something to eat.