RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Maarten Reul
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

New EU toy safety directive tightens labelling rules

icon
General20 July, 2011

The new European toy safety directive, effective since today, tightens rules concerning labelling and safety warnings. Trade federation Comeos points out that most of the toys sold in Belgium are already adhering to the new, stronger rules. 

Separate packaging for toys in food

The new directive tackles choking and swallowing hazards of toys, especially those co-packed with food, aimed for children younger than three or wind instrument toys. Toys have to be clearly labelled with age categories, weight and the manufacturer’s name and address – on top of the safety measures mentioned above. Items like Ferrero’s famous Kinder Surprise will have to feature a warning like “toy inside, adult supervision recommended”. These toys, hidden inside food, will also have to be packed in a separate packaging. 

 

Sign up for our newsletter for free

The new directive also forces EU member states to appoint market surveillance authorities that can perform checks at the external borders and within the EU itself. Toy manufacturers will have to identify the hazards of their toys through a safety assessment. Some manufacturers are concerned that this will impose heavy costs on smaller firms, who make up the large majority of this sector.

 

More about... General
See more
  • icon
    General16 October, 2026
    [In the Picture] TEDi opens 42nd Belgian store at former Cora location in Anderlecht

    The German non-food discounter TEDi is opening its 42nd Belgian location today at Shopping Cora Anderlecht. This Action competitor also has ambitious growth plans at the European level.

  • icon
    General15 October, 2026
    Medi-Market, Délitraiteur, and Pureto are also heading to Broeklin Brussels

    Broeklin Brussels has secured three more tenants. Following in the footsteps of Celio, Neuhaus, and Xandres, among others, Medi-Market, Délitraiteur, and the restaurant concept Pureto have now also confirmed their participation in the shopping project in Machelen. This brings the total number of announced retail tenants to eight.

  • icon
    General15 October, 2026
    Impact of parcel tax persists: 42% fewer small parcels via Liège Airport

    The European parcel tax is having an increasingly noticeable impact at Liège Airport. Since the tax was introduced on July 1, the number of small parcels has fallen by 42 percent, and there has been a 6 percent decrease in aircraft movements. However, that does not necessarily mean that fewer...

Events
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    General23 September, 2026
    Additional handling fee adds another 2 euros to the cost of e-commerce packages
  • icon
    General30 September, 2026
    WhatsApp customer service will become a paid service for online stores
  • icon
    Fashion21 September, 2026
    Mud Jeans makes fresh start under new ownership
  • icon
    General2 October, 2026
    Hans Anders halts sales of Meta glasses after privacy controversy
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail