EmpCo anti-greenwashing rules force companies to take a hard look at themselves

“Sustainable” and “conscious”: are you really (very) sure? From 27 September, the European EmpCo directive aims to protect everything from climate claims to green imagery from empty promises. Yet there are also fears that good intentions may be penalized.

Guarantees and repairs guaranteed?

EmpCo, short for “Empowering Consumers for the Green Transition”, aims to combat greenwashing and better inform consumers about sustainability, warranties, and repairability. For retailers and brands, the directive therefore concerns much more than marketing alone.