Delhaize launches new store formula in United States

New cash register system

The new formula is geared towards urban areas and should fill the blind spots in the local spread of its stores, according to Delhaize America CEO, Kevin Holt. Ahold, Delhaize’s merger partner, had also opened a formula with smaller stores in the Boston area earlier this year.

Food Lion, Delhaize’s other American subsidiary, has received a new website, adjusted according to the feedback it has received from customers. The site should inspire its customers more and which should facilitate purchases. Customers can create personalized pages and receive relevant discounts.

Delhaize will also change things in Europe: after a pilot at twelve Belgian stores, it will now introduce digital pricing tags everywhere and add a new cash register system that can handle cash payments immediately.

It will also shuffle its Romanian board as Xavier Piesvaux will be replaced as Mega Image‘s general manager. After a decade with the company, Piesvaux will now depart and leave his place to Vassilis Stavrou, who is now the company’s head of business development in South East Asia and Indonesia.