According to American sources, Amazon is planning a second shopping festival in the autumn, just a few months after Prime Day. The e-commerce giant would like to give its flagging sales an extra boost.
While online shoppers around the world are bracing themselves for the traditional summer Amazon Prime Day – this year a two-day event on 12 and 13 July – the online giant may be preparing a second bargain festival in the autumn. This is the conclusion of Business Insider based on leaked messages from Amazon to its platform partners.
On its internal sales platform, the retailer has reportedly asked sales partners to prepare for a promotional event in the autumn. Sellers have until the beginning of September to propose attractive deals, with discounts of at least 20%. It is possible that the second Prime Day will take place in October, with or without this name.
The importance of Prime
But enthusiasm among vendors is limited, reports Gizmodo. They now have to make important budget and stock decisions at short notice. Moreover, such a bargain festival will put additional pressure on distribution centres and delivery services, while Amazon and its suppliers are already facing severe criticism over working conditions.
Amazon, like other retailers, is seeing a decline in online spending this year. An additional bargain event could help to boost sales, observers believe. Deals also make Prime subscriptions more attractive – and loyal Prime members are of paramount importance to Amazon because they guarantee a steady stream of revenue.
More and more retailers are using subscription models or so-called Rundles, ‘recurring revenue bundles’. You can read more about this in the new book The Future of Shopping: Re-set Re-Made Re-tail by Pauline Neerman and Jorg Snoeck, which has just been published.