Amazon is going to indicate which products are sustainable. It does this with a new label ‘Climate Pledge Friendly’, which shows which articles on the marketplace have one or more sustainable certificates.
Already 25,000 products
Do products on the Amazon platform have a Fairtrade label or do they use FSC-certified wood? Then from now on they will be referred to as ‘Climate Pledge Friendly’. The products, in all possible categories from electronics to food, will also be listed separately in a new section on the website or in the app. A selection of 18 recognised external certificates are eligible.
Amazon wants to make it easier for consumers to buy sustainable products. “Climate Pledge Friendly products are clearly labeled in shopping results, have additional sustainability information on the product page, and are featured in a dedicated section of our store”, says the press statement.
The company says more than 25,000 products already carry the label, including personal care products from FMCG manufacturer Unilever. The multinational is delighted to work together on the initiative, said Fabian Garcia, President of Unilever North America: “This will drive scale and impact for more sustainable consumption by helping customers easily discover products that are Climate Pledge Friendly and encourage the manufacturers to make their products more sustainable.”
Own ‘Compact by Design’ certificate
Not only are consumers increasingly demanding more sustainable products, it is also important for Amazon to work on its ecological footprint. The company is committed to becoming climate-neutral by 2040, and its sales partners must help to achieve this.
The online retailer is also launching its own “Compact by Design” certificate for the occasion. As one of the largest logistics companies in the world, with tons of packaging waste and a huge transport network, the retail platform thus encourages producers to pack more compactly, so that the items take up less space and require less packaging material for transport.
For example, packaging for lipstick that doesn’t have an extra hanger to hang on shop shelves. “Many products are designed to stand out on shop shelves. Online, however, products don’t need eye-catching packaging”, says the company.