With bubble tea chain Gong Cha, master franchise partner Mad Vision is nurturing big ambitions not only in the Benelux but also in France, where the first branches will open before the end of this year: “This business model is crisis-proof.”
Becoming a European leader
With a turnover of around 10 million euros, four brands (O’Tacos, Chick & Cheez, Go! Fish and Gong Cha), some 15 restaurants under its own management and, in addition, six operated by franchisees, multi-brand franchise player Mad Vision is still a small player in the ‘quick service restaurant’ (QSR) industry for now. But the ambitions of entrepreneur Adlane Draou, a miner’s grandson with Algerian roots from Mons, are clear: “We want to eventually become one of the European leaders in QSR. We’re inspired by groups like Amrest, Autogrill, the Bertrand group in France or QSRP in Belgium. We are taking our first steps abroad this year, especially in France.”
