Why online brand Pit&Pit appears in Bio-Planet stores

Pit&Pit, the Belgian online store specializing in healthy and natural foods, is expanding into the brick-and-mortar world with its own shelves in four Bio-Planet stores, the Colruyt Group’s organic chain.

Room for discovery

Pit&Pit aims to make its product range more easily accessible beyond its own online store. Since September 8, the brand has been available in Bio-Planet stores in Ghent, Mechelen, Corbais, and Mons. Because Pit&Pit’s offerings don’t fit into a single traditional supermarket category, customers can easily find them on a specially designed shelf featuring its own color scheme and clear Pit&Pit branding.