To gradually get consumers used to a more plant-based diet, Albert Heijn is introducing a range of “hybrid” products that combine traditional dairy and meat with plant-based ingredients.
Familiar taste
Fifteen innovative hybrid products will appear on Albert Heijn’s shelves: including dairy drinks with a mix of milk and plant-based proteins, meat products such as hamburgers or lean minced meat enriched with sugar beet fiber, and meat products including grilled sausage and sandwich sausage with celeriac and kohlrabi, or salami with butter beans.
