RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Stefan Van Rompaey
In this article
  • Companies Carrefour
  • Topics Expansion
  • Geography France
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

What Carrefour plans to do with Potager City

icon
Food29 November, 2022
Potager City

Carrefour plans to open three branches of its new fresh food format Potager City in January. The concept? A fresh food shop offering short-chain products at supermarket prices.

Imagoprobleem

CEO Alexandre Bompard had already announced it in his recent strategic update: the retailer wants to strengthen its commitment to sustainable agriculture. To that end, the group is launching a new sustainable store format, and it has just released more details. The first three shops are already opening within two months, in Paris.

Potager City will be a fruit and vegetable speciality shop that charges the prices of a generalist, Carrefour’s Benoît Soury confirmed to French trade magazine LSA. “Our shops in city centres derive 42 % of their sales from fresh produce, while they have the image of being generalists rather than product specialists”, he says. The new format should remedy this: the shops will derive half of their turnover from fruit and vegetables, the rest from self-service fresh produce and wine. The offer will focus on short-chain products: (almost) straight from the farmer, in other words. To this end, Carrefour will collaborate with fresh food specialists.

The name Potager City is that of a startup that Carrefour acquired in 2020. That company delivers fruit and vegetable packages from local suppliers to homes and businesses in 350 French cities, with more than 5,500 pick-up points.

More about... Food
See more
  • icon
    Food18 July, 2025
    Polish joint venture joins purchasing alliance EMD

    European purchasing alliance European Marketing Distribution (EMD) will be welcoming a number of Polish supermarkets as new members next year. Their new joint venture is runner-up in the Polish market.

  • icon
    Food18 July, 2025
    “Retailers overlook hidden costs of food waste”

    Food waste costs supermarkets worldwide ninety billion euros every year. Halving that cost could increase food retailers’ tight profit margins by more than 20 %, a new report suggests.

  • icon
    Food18 July, 2025
    E.Leclerc seeks to buy 12 French Colruyt supermarkets

    Following Intermarché‘s bid for 81 Colruyt supermarkets in France, local market leader E.Leclerc has also made a concrete offer for twelve supermarkets. The fate of the dozen remaining stores is uncertain.

Events
  • 17
    Sep
    CAPTAINS OF RETAIL 2025 – EDITION II
  • 25
    Sep
    RETAIL MARKETING DAY 2025
Most read
  • icon
    General20 June, 2025
    Fashion and hospitality boost El Corte Inglés’ profits
  • icon
    Food27 June, 2025
    Kaufland reorganizes its marketing department following Lidl’s example
  • icon
    General10 July, 2025
    “New” Pepco reports record revenue after Poundland sale
  • icon
    Electronics19 June, 2025
    “More than half of all consumer electronics will be sold online by 2026”
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT