Walmart will use Google to reach the digital consumer

Walmart has joined forces with Google to lure in the digital consumer. Starting in September, the American store giant will allow its customers to use Google Home to place spoken orders through their smartphone and also get them delivered at home.

Dam against Amazon

Walmart has now joined more than fifty national and local chains in the United States, including Costco and Target, which use Google’s artificial intelligence application. The goal is to create a dam against competitor Amazon.

The Google collaboration presents a range of opportunities, according to Walmart’s eCommerce director Marc Lore. For instance, customers can create a list of items they often buy and quickly access that list when they order.

Starting next year, the service will also be expanded when Walmart’s 4,700 American stores are added to the system. When that happens, customers can choose to pick up their verbal orders at a store, often with a discount. “That way, we can maintain our low price promise”, Lore added in his blog post.