RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Pauline Neerman
In this article
  • Companies Toblerone
  • Topics Marketing
  • Geography Central Europe
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Toblerone to lose its iconic Alpine peak

icon
Food9 March, 2023
Venus Kaewyoo / Shutterstock.com

Toblerone has to remove the iconic Matterhorn from its packaging: the chocolate brand is losing the right to use the iconic mountain peak now that part of its production is moving to Slovakia.

No longer fully Swiss

Since 1970, the famous Alpine peak has featured on the packaging of Toblerone chocolate bars. This will now have to change: as global demand is becoming too great to keep all production in Switzerland, the Mondelez subsidiary wants to transfer part of its production from Switzerland to Slovakia.

However, Switzerland has strict rules about marketing products as Swiss. Since 2017, milk-based products are only allowed to use the country’s national symbols if they are made exclusively in Switzerland. That rule was first introduced to protect the country’s typical cheeses and chocolate. For other raw foods, the threshold is at least 80 %, the BBC reports.

Instead of the Matterhorn, a “more generic” mountain peak will soon appear on the packaging. The founder’s signature will also appear on the triangular packaging, along with a new font as well as a new logo. The company draws inspiration for this from the Toblerone archives.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Toblerone has to remove the iconic Matterhorn from its packaging: the chocolate brand is losing the right to use the iconic mountain peak now that part of its production is moving to Slovakia.

More on Food
See more
  • icon
    Food24 March, 2023
    For the first time ever: Duvel goes discount

    For the first time in its history, Belgian beer Duvel is giving price discounts. The competition in the beer market is proving too hard to hold on to a non-discount policy.

  • icon
    Food24 March, 2023
    Makro auction earns trustees 2 million euros

    The inventory sale of the sixth and last Belgian Makro shop has been completed. It will bring the bankrupt chain a total of over two million euros. Meanwhile, the premises look rundown.

  • icon
    Food24 March, 2023
    Is ‘dual tracking’ (producing both private labels and A-brands) a good idea?

    The strong growth of private label is tempting A-brand manufacturers to also produce private brands. On the other hand, private label manufacturers see opportunities in developing a national brand. What opportunities and risks does "dual tracking" bring?

Events
  • 20
    Apr
    RetailDetail Congress
  • 11
    May
    Fashion & Beauty Congress
  • 15
    Jun
    Human Resources & People Congress
  • 29
    Jun
    Food Congress
Most read
  • icon
    Fashion3 March, 2023
    LVMH eager for luxury merger with Richemont
  • icon
    Fashion15 March, 2023
    Zara increases its competitive edge over H&M
  • icon
    Food7 March, 2023
    Delhaize to sell all Belgian stores
  • icon
    Food9 March, 2023
    Week-long strike at Belgian Delhaize stores
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT