Tesco lets brands create their own retail media ads using AI

Tesco‘s retail media platform is launching Creative Studio, a generative AI tool that helps brands create their own ads. After all, more than 60% of shoppers are open to discovering new things while shopping, and therefore to retail media, according to the British retailer.

Fast and automatic ads

The platform says the solution speeds up and scales up creative work within a safe and verifiable framework. “Partners can upload their creative assets, such as images, text, and brand guidelines, and the tool will then automatically produce all the approved ad formats needed for Tesco Media’s channels. This helps brands reduce production time and maintain quality and accuracy across every format,” said a spokesperson.