RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Yoni Van Looveren
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Sporting goods producers use 3D-printing for prototypes

icon
Food11 June, 2013

Prototypes and
custom shoes

At Nike
they produced the sole of a sports shoe with studs for American Football
players for the first time through 3D-printing. Earlier that had to be done by
injecting plastic into a mould, but now it can be done by a printing technique
that puts thin layers of plastic on top of each other
. This makes it possible
to create a custom shoe for every player without having to create a different
mould.

 

Rival
Adidas is also using the technique during production: Before 3D-printing Adidas
needed 12 people to create a prototype, now two people suffice. The lead time
has also been reduced from 4 to 6 weeks to 1 to 2 days.

 

Sign up for our newsletter for free

Still too
slow for mass production

Shane
Kohatsu, marketing director at Stratatys, the company that is responsible for
3D-printing at Adidas, Reebok and Nike tells the Financial Times the process is still far from fit for mass production, but they are slowly getting there.

 

The biggest
problem for mass production is the speed
: it takes about two hours to create a
sole
through 3D-printing.

 

More about... Food
See more
  • icon
    Food10 September, 2026
    Carrefour Belgium launches Shopeez, a new concept for independent neighborhood stores

    Carrefour Belgium and convenience wholesale distributor Trendy Foods are joining forces to launch Shopeez, a new retail concept for independent neighborhood stores, modeled after the French chain Proxi. The first ten stores have already opened.

  • icon
    Food10 September, 2026
    Carrefour Belgium to test Instacart’s smart shopping cart

    Carrefour Belgium will be testing the AI-powered Caper shopping carts from the American company Instacart. The smart carts promise to bring the convenience of online shopping to brick-and-mortar supermarkets.

  • icon
    Food10 September, 2026
    [In the picture] Delhaize launches street food concept in Luxembourg

    “Cravy” is the name of Delhaize’s new food service concept, which focuses on freshly prepared and ready-to-eat street food. Following a pilot location in Belval, two more test stores in Brussels will open this year, with a view to further expansion.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food13 August, 2026
    Carrefour Belgium bans electric cars from roof-top parking lots
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail