"Qatari royal family moves in on Pepe Jeans"

Valentino, Pal Zileri and now Pepe Jeans

Mayhoola for Investments SPC, as the Qatari investment fund is called, is ‘in pole position’ to buy Pepe Jeans according to press agency Reuters. The fund is linked to Sheikha Mozah, the previous emir’s second wife, and would be willing to pay 725 million euro.

Mayhool already bought the Italian fashion brand Valentino from investment fund Permira for 700 million euro and earlier this year, the fund became a majority shareholder in Forall Confezioni, which owns Italian men’s luxury brand Pal Zileri and which is a Moschino and Cerruti 1881 license holder.

Pepe Jeans was founded in 1973 in London and is currently owned by several investment funds (Torreal, Arta Capital and L Capital) for 70 %, while its management owns 30 %. The company, which works out of Sant Feliu de Llobregat in Spain, is active in 60 countries and sells its clothing through more than 7,000 multi-brand stores.