La Place brand to disappear from Jumbo supermarkets

Jumbo is preparing to phase out the La Place brand; this is a result of the spin-off of the restaurant chain of the same name two years ago. The private labels Jumbo and Jumbo’s will replace it.

Overlap with private label

Jumbo acquired the La Place restaurant chain from the bankrupt department store chain V&D in 2016. Subsequently, products under that restaurant brand also appeared on supermarket shelves. But since La Place became independent in 2024, the retailer has been selling fewer and fewer products from the foodservice company.