[Interview] “I drink quite a bit of coffee with franchisees from other chains” (Anrico Maat, Jumbo Belgium)

“Strong, consistent growth figures show that Flemish consumers are embracing the Jumbo concept,” says Anrico Maat, Director for Belgium. Entrepreneurs also see the potential. Now we just need to secure a few more permits: “I think it’s all too easy to file an objection in Belgium.”

Wearing two hats

Jumbo’s strong half-year results also show positive figures for Belgium, where a new captain has been at the helm since this spring. Time for an introduction: “You haven’t heard much from me over the past six months, but that’s just fine: I’m all about servant leadership,” says 53-year-old Anrico Maat, who took over from Peter Isaac as Jumbo’s Director for Belgium at the end of March.