RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Subscribe
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • RetailDetail Plus
  • Events
  • Hunts
  • RetailHub
  • Advertising & Partnerships
    • EVENT PARTNERSHIPS
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
thumb
Written by Stefan Van Rompaey
In this article
  • Companies Carrefour
  • Topics Innovation
  • Geography France
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

How Carrefour is getting started with ChatGPT

icon
Food9 June, 2023

French retailer Carrefour has launched an artificial intelligence chatbot that helps customers do their shopping. The retailer is also using generative AI for some internal processes, such as purchasing and product sheets.

Recipe ideas

On the carrefour.fr website, shoppers can now ask an intelligent assistant natural questions. The new chatbot is based on OpenAI technology, in particular GPT-4, and helps customers with their shopping. For example, it can suggest recipe ideas based on the contents of your fridge, or it can suggest a shopping basket based on a desired budget, dietary requirements or menu ideas. Cleverly, Hopla only answers food-related questions. To other questions, you get the response “I am not qualified to answer”.

It is not Carrefour’s only foray into generative AI: the retailer also already uses the technology to improve its product sheets – more than 2,000 of those that were generated with AI are already online. Carrefour has also started to use AI for its internal procurement processes: employees in the Achats Non Marchands department receive support for tasks such as preparing tenders and analysing offers. For all these solutions, Carrefour is working with OpenAI partners Bain & Company and Microsoft.

“Thanks to our digital and data culture, we have already come a long way with artificial intelligence. Generative AI will enable us to enrich our customers’ experience and fundamentally transform the way we work. Integrating OpenAI’s technologies is a great opportunity for Carrefour. By pioneering the use of generative AI, we want to be one step ahead and invent the retail world of tomorrow”, chairman and CEO Alexandre Bompard said.

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

In France, Carrefour is launching Hopla, an artificial intelligence chatbot that helps customers do their shopping. The retailer is also using generative AI for some internal processes, such as purchasing and product sheets.

More on Food
See more
  • icon
    Food22 September, 2023
    Lidl profits under pressure

    Lidl has seen its net profit fall by a quarter to 1.64 billion euros last year. To make matters worse, rising interest rates seem to make any speedy improvement impossible as well.

  • icon
    Food22 September, 2023
    Game, set, (S)Match: Colruyt buys 57 stores, redundancy procedure started for remainder

    Belgian retail chains Match and Smatch are coming to an end. Having already sold their stores abroad earlier this year, they now also disappear from their home market. Colruyt Group acquires 57 stores, while closure looms over the almost thirty other stores (and supporting services).

  • icon
    Food21 September, 2023
    Jumbo: “Not leaving, but expanding in Belgium”

    Dutch supermarket chain Jumbo has had a slower start in Belgium than expected, but that is no sign to retreat from the country. Rather, the general planning is slowed down a bit, to fifty Belgian stores by 2025.

Events
  • 19
    Oct
    Category Management Congress
  • 23
    Nov
    RetailDetail Night
Most read
  • icon
    Fashion29 August, 2023
    Ace & Tate needs to cut costs as losses mount
  • icon
    Fashion13 September, 2023
    Inditex achieves record margins in inflationary times
  • icon
    Food8 September, 2023
    Carrefour exposes “shrinkflation” in stores
  • icon
    Fashion19 September, 2023
    H&M ends free returns
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2023 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT