RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Pascal Sabbe
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Colruyt invests in local soy

icon
Food2 September, 2021

The Colruyt family, owner of Belgium’s leading supermarket chain, is taking a stake in Protealis, a start-up that tries to make soy cultivation profitable in several European countries (including Belgium). After all, the demand for local and sustainably cultivated soy is increasing rapidly.

 

New varieties

At present, the bulk of soy comes from the Americas because cultivation in large parts of Europe is hardly profitable. Protealis is working on the development of new soy varieties that are more resistant to cold weather and can still produce enough beans. The start-up reported earlier that it had developed varieties that can yield 3 to 3.5 tonnes per hectare in our regions. “At that point, it becomes interesting for many farmers to switch and sow soy instead of wheat, rapeseed or grain maize”, CEO Benjamin Laga recently said.

Sign up for our newsletter for free

 

Colruyt (through investment vehicle Korys) investing in the project does not come as a surprise: the retailer is continuously working on making its products more sustainable and notices an increasing demand for organic, meat substitutes and local protein sources. Three years ago, the company already took the lead in a pioneering project on locally cultivated soy: farmer Simon Colembie sowed one hectare of soy, which yielded 2.5 tonnes of organic soy. The Bruges-based producer of vegetarian products La vie est belle processed the soy into soy burgers that Bio-Planet subsequently sold under the Boni Selection Bio brand.

 

As yet, Belgium’s contribution to global soy production is negligible. Last year, 150 tonnes of soybeans were grown on 70 hectares, Belgian newspaper De Tijd writes. Protealis believes that 8 % of the entire Belgian agricultural area is suitable for growing soy profitably thanks to the new varieties: that would be more than 100,000 hectares.

More about... Food
See more
  • icon
    Food18 September, 2026
    Putin nationalizes Nestlé and Auchan’s russian operations

    Russia is placing the Russian operations of Nestlé, Auchan, and Lemana Pro—the former Leroy Merlin—under its own "temporary" management. Once again, several major Western companies are losing effective control over their Russian assets.

  • icon
    Food18 September, 2026
    Picnic to expand its meal delivery service to Germany

    Online grocery store Picnic will launch its prepared meal service on the German market in 2027, following a pilot program in the Netherlands. The Picnic Family loyalty program will also expand to Germany.

  • icon
    Food18 September, 2026
    From casseroles to shiitake chips: Delhaize embraces uncomplicated comfort food

    While the produce section is undergoing a major makeover, Delhaize showcased a trend toward comfort foods across various categories at its Food Market. The premium private label Taste of Inspirations is also receiving more attention.

Events
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Food15 September, 2026
    [In the picture] With Intermarché Express, Les Mousquetaires launch their urban offensive in Brussels
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail