RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Pascal Sabbe
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Colruyt invests in local soy

icon
Food2 September, 2021

The Colruyt family, owner of Belgium’s leading supermarket chain, is taking a stake in Protealis, a start-up that tries to make soy cultivation profitable in several European countries (including Belgium). After all, the demand for local and sustainably cultivated soy is increasing rapidly.

 

New varieties

At present, the bulk of soy comes from the Americas because cultivation in large parts of Europe is hardly profitable. Protealis is working on the development of new soy varieties that are more resistant to cold weather and can still produce enough beans. The start-up reported earlier that it had developed varieties that can yield 3 to 3.5 tonnes per hectare in our regions. “At that point, it becomes interesting for many farmers to switch and sow soy instead of wheat, rapeseed or grain maize”, CEO Benjamin Laga recently said.

 

Colruyt (through investment vehicle Korys) investing in the project does not come as a surprise: the retailer is continuously working on making its products more sustainable and notices an increasing demand for organic, meat substitutes and local protein sources. Three years ago, the company already took the lead in a pioneering project on locally cultivated soy: farmer Simon Colembie sowed one hectare of soy, which yielded 2.5 tonnes of organic soy. The Bruges-based producer of vegetarian products La vie est belle processed the soy into soy burgers that Bio-Planet subsequently sold under the Boni Selection Bio brand.

 

As yet, Belgium’s contribution to global soy production is negligible. Last year, 150 tonnes of soybeans were grown on 70 hectares, Belgian newspaper De Tijd writes. Protealis believes that 8 % of the entire Belgian agricultural area is suitable for growing soy profitably thanks to the new varieties: that would be more than 100,000 hectares.

More about... Food
See more
  • icon
    Food5 December, 2025
    Kroger pays Ocado 300 million for warehouse closures

    Kroger has agreed to give Ocado a one-time payment of 350 million dollars (300 million euros), after the American retailer has decided to close three robotic warehouses and scrapped plans for one new site.

  • icon
    Food5 December, 2025
    Upfront opens first supermarket and is already looking for four more

    Upfront opened its first supermarket in Rotterdam today, but is already looking further ahead: the sports nutrition brand is now starting its search for four additional locations.

  • icon
    Food5 December, 2025
    Sunday opening: Aldi, Colruyt and Lidl do not intend to follow Carrefour’s example in Belgium

    Now that Carrefour has reached an agreement with the unions on Sunday opening in its integrated Belgian stores, the pressure is mounting on competitors who do not (yet) open on Sundays. But for the time being, they are holding back.

Most read
  • icon
    Fashion3 December, 2025
    Inditex appoints former Italian Prime Minister Enrico Letta as Chairman of its International Advisory Board
  • icon
    Fashion3 December, 2025
    Inditex shows that consumers are regaining their enthusiasm
  • icon
    Fashion7 November, 2025
    How H&M wants to expand to 70 stores in Brazil
  • icon
    Fashion7 November, 2025
    Consolidation in luxury second-hand: Labellov acquires Designer Wish Bags
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT