Colruyt Group claims to be the biggest seller of organic products in Belgium. The retailer sees organic sales are picking up again, with Flanders catching up.
Stronger under private label
Organic products are on the rise again: YouGov figures suggest that spending on organic products in Belgium is rising more strongly than total food spending. The most recent Nielsen figures confirm this evolution: sales of organic products are up 3.2 % year-on-year, while non-organic products are up 2.3 %. Organic now represents 2.7 % of total FMCG food sales.
