Bio-Planet celebrates 25th anniversary and expands into city centers

What began as a modest niche concept is celebrating its 25th anniversary this year with 40 stores. Bio-Planet also maintains a clear ambition: to become the market leader in healthy and natural food and personal care products.

From niche to mainstream

When Bio-Planet opened its doors in 2001, organic food was still a fringe phenomenon. However, the dioxin crisis and other food scandals had shaken consumers awake. “In the past, organic was the goal; today, it’s a means to an end,” says Jan Van Holsbeke, Business Unit Manager at Bio-Planet. “We want to help customers make conscious choices for themselves and for their environment—without losing sight of our organic foundations.”