RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Karin Bosteels
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Beer giant AB InBev cannot meet expectations

icon
Food25 February, 2016

Beer brewery AB InBev‘s fourth quarter of 2015 has remained largely below expectations, with mostly its American beer sales remarkably below par.

111.4 million hectoliters

AB InBev, brewer for well-known beer brands like Stella Artois, Budweiser and Corona, managed a 10.7 billion dollar (9.72 billion euro) turnover in the fourth quarter according to its most recent quarterly results. That means the world’s largest brewer largely remained under analysts’ expectations, who had predicted an 11.1 billion dollar turnover (10.08 billion euro).

 

Sign up for our newsletter for free

In the fourth quarter, the beer giant sold 111.4 million hectoliters worldwide, both in beer and other liquors, 0.7 % below last year’s fourth quarter. Particularly, its American performance is lagging behind: they drank 2.9 % less beer, for a total of 27.3 million hectoliters. European volume grew 2.9 % to 10.3 million hectoliters.

 

Not as much in Belgium, more in the Netherlands

AB InBev’s full-year results reached 43.6 billion dollars (nearly 39.6 billion euro), for a total of 457.3 billion hectoliters (- 0.6 %). Profit dropped from 8.86 to 8.5 billion dollars (nearly 7.72 billion euro), although the drop is largely because of negative exchange rate fluctuations.

 

Overall, the company did not sell as much beer in North America, South America and Europe, but its more expensive “premium brands” still performed well in Europe. It did gain market share in the Netherlands, it said without giving any details, while its own beer sales dropped in Belgium “with a single-digit number” compared to 2014. The group did point out that it was difficult to compare to the year before, as it contained the World Championship football.

 

AB InBev also mentioned the SAB Miller merger, which should give the beer giant access to the African growth markets. According to the beer brewer, it expects to finalize the merger in the second part of 2016. 

More about... Food
See more
  • icon
    Fashion17 July, 2026
    Aldi wants to follow Lidl’s lead with clothing line

    Aldi is set to launch its first-ever in-house merchandise collection in France on Saturday. Under the name Aldi Studio, the discount retailer is launching a limited-time collection that includes T-shirts, caps, hats, socks, flip-flops, and water bottles.

  • icon
    Food17 July, 2026
    Average Rob’s Tout Bien lager is on track to reach 10 million in revenue

    In a sluggish beer market, Tout Bien, the beer brand owned by Belgian influencer Average Rob, saw its revenue grow by 86% last year. The brand is aiming for revenue of 10 million euros by 2030.

  • icon
    Food17 July, 2026
    Cyberattack shuts down production at Fairlife, Coca-Cola’s dairy subsidiary

    Due to a major cyberattack, production in the U.S. at Fairlife, a dairy beverage manufacturer owned by Coca-Cola, has come to a complete standstill. The hackers gained access to part of the IT infrastructure, including systems that control production. The Canadian plants, however, remain operational.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    General29 June, 2026
    Child trafficking on Vinted? French regulators launch investigation
  • icon
    Food6 July, 2026
    Uber Eats slows down in Europe amid battle for Delivery Hero
  • icon
    Fashion17 July, 2026
    Police raid Chanel, Moncler, and 9 other brands over exploitation allegations
  • icon
    Food7 July, 2026
    Lidl Belgium hires Thomas Vaarten as Chief Customer Officer
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT