Aldi launches new animal welfare quality mark

Aldi has launched the new ‘Für Mehr Tierschutz’ (For more animal welfare) quality mark, something consumers will start seeing on several dairy products later this year at both Aldi Nord and Aldi Süd.

More strict than legal regulations

The mark’s requirements are stricter than the current legal regulations regarding cattle and were drafted by the German federation for animal welfare, in collaboration with agricultural, retail and dairy experts. In order to receive the mark, manufacturers need to grant all of their cows access to 6 sqm of covered space and pregnancy tests will need to be done prior to a cow’s slaughter.

“We are very happy that Aldi Nord and Aldi Süd are willing to join us on this road”, chairman of the Deutschen Tierschutzbund (the German Animal Welfare Federation), Thomas Schröder, said. “We hope this will inspire other companies to follow their lead, to take up responsibility and meet the consumer’s wishes to improve animal welfare.”