2021 was “an exceptional year” for Dutch retailer Albert Heijn: the Ahold Delhaize subsidiary lifted its market share in the Netherlands to 35.9 %, and its Belgian turnover over one billion euros.
Strong online growth
Albert Heijn, market leader in the Netherlands, raised its local market share to 35.9 %, compared to 35 % in 2020. That growth was partly realised by taking over 38 stores of the Deen chain, but also from its online success. E-commerce is already good for 10 % of Albert Heijn’s Dutch sales.
Last year saw the opening of 76 stores, while 62 others were renovated. The company’s Belgian store network grew to 65 stores, allowing the company to raise its Belgian turnover above one billion euros. In the Netherlands, over a hundred bp gas stations saw the opening of AH to go convenience stores, while 65 unmanned small stores opened in offices, courtesy of partners Selecta and Albron.
“We really have had an exceptional year”, CEO Marit van Egmond said. “And in 2022, we will continue on the same path. We will continue to adapt stores to our new store concept, which connects well with customers. Moreover, the launch of My Albert Heijn Premium and our ‘Price Favourites’ action will be continued into the new year.”
