RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
NewsletterTEST
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Maarten Reul
In this article
  • Companies Ahold DelhaizeProfi
  • Topics Acquisition
  • Geography Eastern Europe
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Ahold Delhaize completes Romanian Profi acquisition

icon
Food3 January, 2025
Shutterstock.com

Ahold Delhaize has completed its acquisition of the Romanian Profi chain. The retailer acquires 1,751 shops, doubling its presence in Romania.

Complementary

As the acquisition was already approved by the Romanian competition authority last month, Ahold Delhaize was able to complete the deal quickly. The retailer will pay 1.3 billion euros for Profi Rom Food SRL to its previous owner, investment fund MidEuropa. Profi has 1,751 shops and achieved 2.7 billion euros in sales in the twelve months ending June 2024. The shops are complementary to the 977 shops that Ahold Delhaize already operates in Romania under the Mega Image brand.

The transaction should enhance the retailer’s ability to serve customers in both urban and rural areas, Ahold Delhaize said in a press release. “The acquisition of Profi reinforces our commitment to providing customers in Romania a broad and diverse range of high-quality products and services. We look forward to creating long-term value for our customers, colleagues, partners and stakeholders”, CEO Frans Muller added.

More about... Food
See more
  • icon
    Food11 May, 2026
    Delhaize opens Lion Fit fitness center at its headquarters

    Delhaize has opened its own fitness center for employees at its headquarters in Kobbegem, near Asse. With Lion Fit, the supermarket chain aims to place greater emphasis on health and well-being in the workplace.

  • icon
    Food11 May, 2026
    New price cuts on 100 products at Lidl Belgium

    Following a previous series of price cuts on fruits and vegetables, Lidl in Belgium will be lowering the prices of another 100 products starting May 11. This move is indicative of the nervousness in the Belgian food retail market.

  • icon
    Food8 May, 2026
    Another Belgian Intermarché is closing its doors

    A clearance sale is currently underway at the Intermarché supermarket in Monceau-sur-Sambre: the store, a former Mestdagh location that failed to find a buyer, will soon be closing its doors for good.

Events
  • 24
    Sep
    RETAIL MARKETING DAY
Most read
  • icon
    Fashion27 April, 2026
    Zalando to end its Connected Retail program
  • icon
    Fashion6 May, 2026
    Zalando is leveraging AI and its integration of About You
  • icon
    Beauty/Care5 May, 2026
    LVMH plans to sell Marc Jacobs, Fenty Beauty, and more
  • icon
    Electronics8 May, 2026
    Kretinsky given permission for buyout offer Fnac Darty
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT