RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Liesbeth Mortier
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

AB InBev creates more sustainable brewing process, shares patent

icon
Food12 April, 2018

Beer giant AB InBev has introduced a new technique to become more environmentally friendly when brewing beer, which should lower its carbon emissions worldwide by 5 %. It will also share that technology with smaller breweries in the future.

 

Gas bubbles without cooking

AB InBev will become a lot more environmentally friendly when it brews beer: the beer group developed an innovative technique in its research center in Louvain, which creates gas bubbles without needing a lot of heat and water. The bubbles are essential to the beer’s flavour, but up until now, these could only be generated after an intensive cooking process.

Sign up for our newsletter for free

 

“With this new technique, we blow gas in the brewing kettle through a new element. This allows the basic fluid to remain just below boiling point, without any consequences for the beer’s identity and flavour”, David De Schutter, R&D Europe director at AB InBev, said.

 

This innovation’s environmental impact is impressive: according to the beer brewer, its own breweries would lower carbon emissions by 5 % and its water consumption by 0.5 %.

 

Free for small breweries

Those numbers may go up if other breweries use the same technique, because AB InBev will open up its patent to smaller breweries for free. The major beer manufacturers will need to pay a fee based on their volumes and the innovation’s impact. De Schutter said this would be a good investment, because “once implemented, it will pay itself back within 2 years.”

 

AB InBev introduced the technique at the ‘Trends in brewing’ event in Ghent, a month after it had revealed its ambitious sustainability targets. “The new technique is an important way to lower our carbon emissions by 25 % before 2025, but it is definitely not the only thing we are looking at”, De Schutter added. “We are also looking at smart agriculture, water management and circular packaging.”

More about... Food
See more
  • icon
    Food18 September, 2026
    Putin nationalizes Nestlé and Auchan’s russian operations

    Russia is placing the Russian operations of Nestlé, Auchan, and Lemana Pro—the former Leroy Merlin—under its own "temporary" management. Once again, several major Western companies are losing effective control over their Russian assets.

  • icon
    Food18 September, 2026
    Picnic to expand its meal delivery service to Germany

    Online grocery store Picnic will launch its prepared meal service on the German market in 2027, following a pilot program in the Netherlands. The Picnic Family loyalty program will also expand to Germany.

  • icon
    Food18 September, 2026
    From casseroles to shiitake chips: Delhaize embraces uncomplicated comfort food

    While the produce section is undergoing a major makeover, Delhaize showcased a trend toward comfort foods across various categories at its Food Market. The premium private label Taste of Inspirations is also receiving more attention.

Events
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Food15 September, 2026
    [In the picture] With Intermarché Express, Les Mousquetaires launch their urban offensive in Brussels
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail