RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Stefan Van Rompaey
In this article
  • Topics Legislation
  • Geography Belgium
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

A quarter of Belgian shops violate tobacco display ban

icon
Food30 July, 2025
Shutterstock

Inspections by the Public Health Service have revealed that one in four shops inspected in Belgium do not adequately cover tobacco products. Newsagents and petrol stations are the best at complying with the rules.

623 shops inspected

The new tobacco law has been in force in Belgium since 1 April 2025: food stores larger than 400 m² are no longer allowed to sell tobacco products, while smaller shops must keep tobacco products out of sight of customers. The Consumer Goods Inspection Service of the FPS Public Health carries out checks on the display ban for tobacco products: of the 623 shops inspected, 161 were not in compliance, the service reports to Gazet Van Antwerpen. That is just over a quarter.

89% of the newsagents inspected were found to be in compliance, and at petrol stations the figure was as high as 95%. However, 39% of vape shops and cigar shops were found to be in violation. Shisha bars (36%), day shops (31%) and supermarkets and night shops (27%) were also often found to be non-compliant. Of 83 supermarkets larger than 400 m² that were inspected, one was still selling tobacco products.

Fines to follow

“In addition, there were also supermarkets that tried to circumvent the ban in creative ways. For example, stores had set up a separate room with a door and a separate cash register so that they could still sell tobacco products. That is, of course, not allowed,” Annelies Wynant, spokesperson for the FPS Public Health, told the newspaper.

Sign up for our newsletter for free

Retailers who weren’t compliant haven’t yet received a fine, but that’s changing: “From now on, inspected stores that haven’t made any attempt to comply with the display ban will have their fines issued immediately. Food stores larger than 400 square meters that still sell tobacco products will also be issued fines immediately.” They risk a prison sentence of one month to one year and a fine of 2,000 to 800,000 euros.

More about... Food
See more
  • icon
    Food8 September, 2026
    [Interview] “Retail is like elite sports!” (Els Lagrou, Albert Heijn Belgium)

    The move to Albert Heijn was a real eye-opener for marketing director Els Lagrou. She has since fallen in love with both the industry and the brand, which is carving out a niche for itself in Flanders as a challenger with creative campaigns.

  • icon
    Food8 September, 2026
    Clarebout to close potato plant in Mouscron

    Clarebout Potatoes plans to completely shut down production at its Moeskroen 1 facility. The producer of frozen potato products cites overcapacity, rising costs, and increasing competition. Up to 392 jobs are at risk.

  • icon
    Food8 September, 2026
    Mondelez replaces plastic with paper in cookie packaging

    Mondelēz International is replacing the plastic trays in cookie packages with 100% FSC-certified paper trays. This allows the manufacturer to save more than 2,200 metric tons of new plastic annually, a reduction of approximately 80% compared to the previous plastic packaging.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    General10 August, 2026
    Quite a few newcomerss expected at Wijnegem Shopping Center
  • icon
    Food13 August, 2026
    Carrefour Belgium bans electric cars from roof-top parking lots
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail