RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Stefan Van Rompaey
In this article
  • Topics Legislation
  • Geography Belgium
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

A quarter of Belgian shops violate tobacco display ban

icon
Food30 July, 2025
Shutterstock

Inspections by the Public Health Service have revealed that one in four shops inspected in Belgium do not adequately cover tobacco products. Newsagents and petrol stations are the best at complying with the rules.

623 shops inspected

The new tobacco law has been in force in Belgium since 1 April 2025: food stores larger than 400 m² are no longer allowed to sell tobacco products, while smaller shops must keep tobacco products out of sight of customers. The Consumer Goods Inspection Service of the FPS Public Health carries out checks on the display ban for tobacco products: of the 623 shops inspected, 161 were not in compliance, the service reports to Gazet Van Antwerpen. That is just over a quarter.

89% of the newsagents inspected were found to be in compliance, and at petrol stations the figure was as high as 95%. However, 39% of vape shops and cigar shops were found to be in violation. Shisha bars (36%), day shops (31%) and supermarkets and night shops (27%) were also often found to be non-compliant. Of 83 supermarkets larger than 400 m² that were inspected, one was still selling tobacco products.

Fines to follow

“In addition, there were also supermarkets that tried to circumvent the ban in creative ways. For example, stores had set up a separate room with a door and a separate cash register so that they could still sell tobacco products. That is, of course, not allowed,” Annelies Wynant, spokesperson for the FPS Public Health, told the newspaper.

Sign up for our newsletter for free

Retailers who weren’t compliant haven’t yet received a fine, but that’s changing: “From now on, inspected stores that haven’t made any attempt to comply with the display ban will have their fines issued immediately. Food stores larger than 400 square meters that still sell tobacco products will also be issued fines immediately.” They risk a prison sentence of one month to one year and a fine of 2,000 to 800,000 euros.

More about... Food
See more
  • icon
    Food2 October, 2026
    Barry Callebaut puts internal leader at the helm in Benelux

    Barry Callebaut has promoted Stefanie De Roover to Managing Director of Benelux. De Roover was previously head of marketing for the Benelux region and will now take the helm of what CEO Hein Schumacher explicitly refers to as a focus market.

  • icon
    Food1 October, 2026
    Mondelēz International recruits a top European executive from Danone

    Mondelēz International, the company behind brands such as Oreo, Côte d'Or, LU, and Milka, has appointed Richard Trechman as Senior Vice President of its operations in Northwestern Europe. He is joining the company from Danone.

  • icon
    Food1 October, 2026
    Colruyt’s beverage platform Boir launches AI sommelier

    Babette: That’s the name of the sommelier who uses artificial intelligence to help customers on boir.be—the Colruyt Group’s online beverage platform—more easily find the drink that’s right for them.

Events
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    General23 September, 2026
    Additional handling fee adds another 2 euros to the cost of e-commerce packages
  • icon
    Food15 September, 2026
    [In the picture] With Intermarché Express, Les Mousquetaires launch their urban offensive in Brussels
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Fashion21 September, 2026
    Mud Jeans makes fresh start under new ownership
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail