Birkenstock is performing better than expected: sales in the past fiscal year amounted to 2.1 billion euros, with double-digit growth in all regions. Growth in the fourth quarter also exceeded the company’s own forecasts and makes it look ahead to the new fiscal year with confidence.
Growth everywhere
The German shoe brand has continued its upward trend in 2024/25 as planned; with sales above the forecasts – that were already revised upwards at the end of September. In the previous fiscal year (which ended on 30 September), the group recorded a 16 % increase in sales to 2.1 billion euros. At constant exchange rates, this was even 18 %. In the fourth quarter, sales rose by 15 % (at constant exchange rates + 20 %) to 526.3 million euros. This exceeded the company’s expectations.
