Spain is a remarkable growth driver for Shein

While Shein’s global growth is slowing and its IPO has not been a resounding success, the Chinese online retailer is performing exceptionally well in Spain, where an increasing number of local sellers are joining the platform.

Price-sensitive consumers

With revenue surging by as much as 80% to 4.6 billion euros, Spain proved to be a key growth driver last year for the Chinese e-commerce platform Shein, which closed the 2025 fiscal year globally with modest growth of 8% to revenue of approximately 36 billion euros. This is according to figures published by the website Ecommerce-News. The platform now has more than 1,000 Spanish sales partners, who can use Shein’s infrastructure to reach consumers in other international markets as well.