New structure should make Nike’s management more decisive

Sports fashion brand Nike is revising its top management structure, introducing the position of Chief Operating Officer to make day-to-day management more decisive. The position of Chief Commercial Officer will be eliminated, with Chief Financial Officer Matthew Friend assuming responsibility for this area.

Reassignment of responsibilities

The most notable measures announced now are taking place just below the sportswear giant’s CEO. As part of the ‘Win Now’ recovery plan, launched in March, the positions of CCO and CTO are eliminated with the aim of integrating Technology and Sales “fully across the company”.