New partners push Reebok toward higher profits

Reebok saw its revenue and profits rise last year. The growth came from global activities, improved performance by licensees, and expansion through new partners.

Financial evolution

Profit after tax rose from $163 million to $179.93 million (€169 million). Revenue climbed from $276.44 million to $302.489 million (€284 million), and operating profit increased to $192.37 million (€180 million).

For the current fiscal year, Reebok hopes that an agreement with Slam Jam will drive growth in North America and Central and Eastern Europe. Since 2022, Reebok has been part of the Authentic Brands Group, which also has brands such as Champion, Guess, and Quiksilver in its portfolio.