Is Chinese fashion brand Urban Revivo the new Zara?

Urban Revivo has opened a 2,700-square-meter mega-store in London, its second in the city this year. The fast-fashion retailer is stepping up its international expansion and is often compared to Zara, rightly so?

Global DNA

Urban Revivo plans to open 200 additional stores outside China over the next five years. This year it already added locations in New York, Hong Kong and London, while in Southeast Asia there are already some 20 branches. Worldwide, there are now more than 400 stores, with an accelerated rollout to international fashion capitals today.