[In the picture] Yaya opens concept store in Ostend

The Dutch fashion brand Yaya has just opened a new store in Ostend, the chain’s ninth location in Belgium. The opening marks the next step in the brand’s continued expansion into the European market.

Fashion and home decor

The new concept store opened on October 16 at 23 Adolf Buylstraat, in the center of Ostend. Shoppers will find not only a range of elegant women’s fashion with personalized style advice but also a carefully curated selection of Yaya Home items to give their interiors a warm and stylish character.

Earlier this year, the retailer opened additional stores in Antwerp and Leuven. This expansion comes at a time when Yaya is experiencing strong growth in Europe. The brand has 39 company-owned stores in countries including the Netherlands, Belgium, France, Germany, Ireland, and Poland, and is sold in more than 2,700 retail locations worldwide.