Frasers now also picks new CEO for Hugo Boss

Hugo Boss will have a new CEO in early 2027. Daniel Grieder is leaving the company at his own request, after which David Epstein will take over in January. Following the appointment of its own chairman, Frasers Group is now also placing its own management at the helm of the recently acquired fashion group.

Next generation

Epstein has been with Frasers for more than ten years. Since 2024, he has led the company’s brand partnerships and managed relationships with brands in the sports, premium, and luxury sectors. Previously, he spent five years leading the premium and luxury divisions, where he also spearheaded the “Elevation Strategy.” Chairman Michael Murray, who also serves as CEO of Frasers, cites his experience in brand development and premium and luxury retail as a key asset.