Europe gets its own Topshop website

Topshop is launching its online store eu.topshop.com in Europe, serving 23 countries directly. The brand promises a faster, more seamless shopping experience and access to the full brand experience alongside Asos.com.

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The new site is available in Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Portugal, Romania, Slovenia, Slovakia, and Spain. Topshop calls the standalone site a “faster and more seamless way” for customers in Europe to shop the brand.

European customers will find all of Topshop’s core categories in the webshop: denim, dresses, occasion wear, shoes, and accessories, including the latest collections. Managing director Michelle Wilson says, “We are excited to bring Topshop directly to our European customers. Topshop is already available worldwide on Asos.com, but this new site gives our community access to our full brand experience. We are adding new features to the site every month to make the experience even more engaging and convenient.”