Holland & Barrett has started selling DNA tests to determine your sensitivity to caffeine and the skincare you need. The retail chain is capitalising on the growing trend towards hyper-personalisation… right down to DNA level.
Caffeine and skin sensitivity
In some British Holland & Barrett shops, customers can now take a DNA test: they offer DnaNudge tests that work from a cheek swab and, after just 20 minutes returns the results. Customers then get immediate genetic information on skin care and how to improve their sleep.
