Europe - EN
België - NL
Nederland - NL
España - ES
France - FR
Unilever is selling baby care brand Zwitsal to Dutch company Royal Sanders. The producer of, among others, Van Gils and Odorex will take over the brand at the beginning of next year.
Specialist in care
The sale fits into the ongoing simplification of Unilever’s brand portfolio. In recent years, the group has already parted ways with, among others, De Vegetarische Slager, Unox, Conimex and Becel. The ice cream business with brands such as Magnum and Ben & Jerry’s was also spun off.
Zwitsal, known for its baby care products in yellow packaging, is now also disappearing from Unilever’s portfolio. According to the group, the sale fits its ambition to become “a simpler and more focused company.”
Buyer Royal Sanders from Vlijmen specializes entirely in personal care. In addition to Melkmeisje, Van Gils and Odorex, the company also has brands such as Sanicur, Fresh Up and ProSet in its portfolio. The parties expect to complete the transaction at the beginning of 2027. How much Royal Sanders is paying for Zwitsal is unknown.
