How perfume giant Puig aims to reach 8 billion euros by 2032

The Spanish beauty group Puig, known for perfume brands such as Rabanne, Carolina Herrera, and Jean Paul Gaultier, aims to increase its revenue to more than 8 billion euros by 2032. With a new strategic plan, the group is targeting international expansion, higher profit margins, and a spot among the world’s four largest premium beauty companies.

Growing with higher margins

With its “Vision 2032” strategic plan, Puig is setting the bar much higher. The Spanish family-owned company, which posted revenue of 5.04 billion euros last year, aims to break through the 8 billion euro mark by 2032. At the same time, the adjusted EBITDA margin is set to rise from 20.7% last year to more than 22.5% by 2032. To achieve this, the group is counting on economies of scale, better integration of its operations, and further cost savings.