IMPORTANT: RetailDetail has upgraded its website. To regain access to your account and enjoy our plus-content, please select the ‘sign in’ button, enter your email address and choose a new password.
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Become a member
  • Sign in user
  • News
  • Events
  • Hunts
  • RetailHub
  • Food
  • Fashion
  • Home
  • Electronics
  • Beauty/Care
  • DIY/Garden
  • Leisure
  • General
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • Europe - EN
  • About us
  • Contact
  • Sign in user
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
  • Hunts
  • RetailHub
user
Written by Pascal Sabbe
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Lush turns its back on social media (again)

iconBeauty/Care26 November, 2021

Lush has announced that it will close its accounts on Facebook, Instagram, Snapchat and TikTok until the social media sites better protect their users from harmful content. It is not the first time the company has done this…

 

Whistle-blowers

The decision was prompted by the recent revelations by several whistle-blowers, including former Facebook employee Frances Haugen. This shows that Facebook was aware of the harmful effects of its platforms, especially on teenagers and young people. 

 

As of today, the cosmetics company will withdraw from said social media in all 48 countries in which it operates. Lush will not completely disappear from the radar online, however, as it promises to find new ways to connect and build better communication channels elsewhere – in addition to using the older, tried-and-tested routes. Until then, the retailer will still be active on Pinterest, Twitter and YouTube.

 

Second attempt

Two years ago, Lush UK announced it was giving Facebook and Instagram a rest due to growing concerns over the platforms’ control over who does and does not see its posts. But after the outbreak of the Covid-19 pandemic, the company retraced its steps (out of necessity) as everyone became heavily reliant on digital communication.

 

Lush says on its website that their “resolve has been strengthened” this time by the latest information brought out by “courageous whistle-blowers”. The cosmetics company is pushing for strict guidelines from the platforms themselves and international regulations. “But we can’t wait. We feel forced to take our own action to shield our customers from the harm and manipulation they may experience whilst trying to connect with us on social media.”

Stay up-to-date

Receive our free newsletters and do not miss out on the latest retail news.

Subscribe
logo

Lush has announced that it will close its accounts on Facebook, Instagram, Snapchat and TikTok until the social media sites better protect their users from harmful content. It is not the first time the company has done this…   Whistle-blowers The decision was prompted by the recent revelations by several whistle-blowers, including former Facebook employee Frances Haugen. This shows that Facebook was aware of the harmful effects of its platforms, especially on teenagers and young people.    As of today, the cosmetics company will withdraw from said social media in all 48 countries in which it operates. Lush will not...

More on Beauty/Care
See more
  • iconBeauty/Care5 May, 2022
    Record profits for Rituals

    Scented candles and hand creams are big business: last year, Rituals recorded both record sales and unprecedented profits. This year, the Dutch retailer will cross the threshold of a thousand stores. 102 countries It was already known that Rituals had exceeded the turnover milestone of one billion euros in 2021,...

  • iconBeauty/Care5 May, 2022
    Henkel throws out 2,000 employees with the bathwater

    Henkel is cutting 2,000 jobs globally by merging its cleaning and beauty products divisions.

  • iconBeauty/Care4 May, 2022
    Estée Lauder faces less rosy outlook without China

    Estée Lauder is lowering the bar, now that life is once again being restricted in China and the Russian market is gone.

Events
  • 9
    Jun
    Future of Food Congress
  • 14
    Sep
    Captains of Retail 2022
  • 22
    Sep
    RetailDetail Day 2022
  • 13
    Oct
    Human Resources & People Congress
  • 20
    Oct
    Trade & Shopper Marketing Congress
  • 24
    Nov
    RetailDetail Night 2022
Most read
  • iconFood17 May, 2022
    Flash delivery service Flink acquires French competitor Cajoo
  • iconElectronics17 May, 2022
    Media Markt sells 40% less online post-pandemic
  • iconFood16 May, 2022
    “Private label will gain even more importance during this crisis”
  • iconFood16 May, 2022
    Casino sells off its solar energy division
Follow RetailDetail
  • Facebook
  • Twitter
  • Instagram
  • linkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform retailhub, where retailers and their suppliers can experience the future of shopping.
RetailDetail Mailing Address:
Kolveniersstraat 7, bus 26 
2000 Antwerp
Visiting address:
Stadsfeestzaal – Meir 78 
2000 Antwerp
How to reach us:
Directions
© 2022 RetailDetail
general conditions | privacy policy
+32 3 500 89 59 info@retaildetail.be