Lush aims to accelerate growth in France by readopting franchising

Cosmetics chain Lush is relaunching its franchise program in France. Three years after the last French franchise store was converted into a company-owned branch, the British group has returned to the franchise model to accelerate the expansion of its store network.

Twenty stores

According to LSA, the chain wants to open four new stores a year through franchising for five years. This would bring Lush to around sixty stores by the end of 2030, with a third of these being franchised stores.