In Antwerp, Chanel has opened its first ‘beauty boutique’ in the Benelux. The store focuses on experience and offers perfumes, make-up, care products and sunglasses for women and men.
Measuring 83 sqm in the pedestrianised Wilde Zee shopping area, it offers a full range of perfumes, make-up, skincare, sunglasses and beauty accessories. White, black and gold set the tone inside the sleek interior, while the offers and furnishings will vary with the seasons. The eye-catcher located at the opening is the perfume line ‘Les Exclusifs De Chanel’.
Shoppers can also come here for style advice: they can book an appointment with a make-up artist to create an exclusive look for chic evening parties that may be coming up. The ‘magic mirror’ in the back of the shop adapts to the varying amounts of light at different times during the day. In the back, tired shoppers can sit and browse through a good selection of books on leather seats.