Douglas “on course” after satisfying holiday sales

German perfume store chain Douglas is satisfied with its holiday quarter sales, which increased by 8.3 %. By 2026, the chain aims to reach the milestone of five billion euros in sales.

Towards five billion

In the crucial quarter from October to December, Douglas’ sales grew 8.3 % to 1.56 billion euros. On a like-for-like basis, growth was 7.5 %. According to preliminary figures, in-store sales grew by 7.1 % and online sales by 10.7 %.

CEO Sander van der Laan said he was very pleased with the results, which he called on track with growth targets. The Dutchman plans to increase net sales by a compound annual growth rate of 7 % and counts on an adjusted EBITDA margin of around 18.5%. Although the latter “may fluctuate from year to year”, the target is net sales of five billion euros by 2026.

Douglas opened its first physical shops in Belgium last year, after the chain had been operating online there for some time. The German company is also said to have stock market plans, although this has not yet been officially confirmed. Full quarterly results will be published at the end of February.