RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
  • Companies AS WatsonKruidvatSuperdrug
  • Topics Expansion
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

A thousand additional stores planned for Superdrug owner AS Watson

icon
Beauty/Care16 January, 2026
Shutterstock.com

Beauty retailer AS Watson, owner of retail chains such as Kruidvat, Superdrug, Rossmann, ICI Paris XL, and The Perfume Shop, plans to open approximately 1,000 new stores worldwide this year.

Ten million members

AS Watson, which currently operates more than 17,000 stores in 31 markets in Asia and Europe, is allocating an investment budget of approximately $490 million (€422 million) not only for opening new stores but also for renovating existing locations and improving the supply chain. The group announced this in a press release.

Last year, the company saw 10 million new members join its loyalty program, bringing its global membership to an impressive 180 million. This growth is due to the successful integration of its network of physical stores and online platforms, AS Watson says.

AS Watson, founded in Hong Kong in 1841, is celebrating its 185th anniversary this year. According to recent reports, Hong Kong-based owner group CK Hutchison has appointed investment banks Goldman Sachs and UBS to prepare a planned IPO for its retail subsidiary.

Sign up for our newsletter for free
More about... Beauty/Care
See more
  • icon
    Beauty/Care14 September, 2026
    Wibra launches private-label laundry detergents

    Wibra is introducing a line of laundry detergents under its new private label, W-care. This is a notable first for the discount retailer, which may be seeking to reduce its reliance on its exclusive “star brand,” Dasty, with this move.

  • icon
    Beauty/Care11 September, 2026
    Why WONDR is doing away with both its familiar waves and bars

    The Belgian personal care brand WONDR is expanding with a new product line and, at the same time, adopting a new visual identity. The undulating graphic elements are giving way to a cleaner branding style, which should work better across a broader product range. That’s because, for the first time,...

  • icon
    Beauty/Care10 September, 2026
    [Analysis] Fashion makes way for beauty in the European e-commerce market

    European online sales of fashion, beauty, and luxury goods continue to grow, but the balance of power is shifting. Beauty is outperforming fashion, while marketplaces and secondhand platforms are capturing an increasingly large share of cross-border retail.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
  • icon
    Fashion20 August, 2026
    Misleading discounts land Boohoo a fine in the millions
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail