Why Amazon looks to decimate private label offer

Amazon is going to sharply reduce its private label offering to fewer than twenty brands. Of its fashion brands, 90 % will disappear – leaving only three remaining. The e-commerce giant wants to cut costs and avoid problems with anti-trust authorities.

Cutting costs

The US behemoth wants to eliminate 27 of its 30 own fashion brands, the Wall Street Journal reports. Only Amazon Aware, Amazon Collection and Amazon Essentials would remain. Across all sectors, fewer than twenty private label brands would survive.