MasterCard has developed a new app called "Groceries by MasterCard", which will be integrated into Samsung refrigerators. This enables customers to instantly order (and pay for) groceries online, straight from their refrigerator.
Family Hub Refrigerator
Customers can decide which products they would like to buy, but the app will also suggest future purchases based on past behaviour. It also offers loyalty programs and vouchers for major supermarket chains and thanks to its continuous online connection, it will always inform the user of the latest sales.
The app will become part of Samsung's Family Hub Refrigerator and is only intended for the American market at this point. The reason for that is that the app connects to the online stores of several major American supermarket chains.
MasterCard also announced a collaboration with Coin, which should enable the use of payment services in several gadgets like smartwatches and fitness bracelets in the near future.